Thanks to long-term experience in complex projects a core competence at IICM is the selection and application of different (ideation) methodologies. These methodologies help employees and management to think differently, to take new perspectives and to use their creative potential. Everybody can be innovative. For example, the “Ideas Engine” is a structured creativity process, which, since 2005, has been successfully adopted for the development of innovative products, marketing and services. In order to exploit its maximum potential, this method enables social exchange and interaction for shared, efficient and high-quality idea generation.